Think of energy as a service

By James Brittain, director of the Discovery Mill and freelance energy consultant

Back in the late 1980s AmoryLovins of the Rocky Mountain Institute in the US first used the term ‘negawatt’. The story goes that he spotted a misprint in a utilities report and coined the term to describe the unit of power saved through energy conservation and energy efficiency activities (saved MWs). His premise was that this one concept could drive the change required to reduce our dependence on consuming excessive amounts of energy within our society.

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